Main menu
One Cause ConsultingCase StudiesCase Study # 1: PCS-Global

Case Study # 1: PCS-Global

BackgroundPCS-Global

PCS-Global is a sales consulting firm specializing in the automotive, RV, and power sports industries who sought to build their online presence.

  • PCS-Global operates in lean mode, and wanted to determine whether social media was an appropriate marketing channel
  • Brand wanted to “dip their toe” into online engagement, starting small and working towards building a strong online presence

Insight/Action

Knowing the right channels – and the right strategy – can be a stronger sell for a lean company

Working with PCS-Global, identified two members of competitive set and examined their online engagement

  • One competitor focused solely on building telephone sales, with little consulting/follow up with customers
  • The other competitor focused on call transcription with some general interest in the auto industry, but lacked appropriate follow-up for both customers and salespeople
  • Examined PCS-Global’s marketing efforts to date
  • Worked with CTO on previous efforts as well as current online assets
  • Read through online copy to determine overall message and crafted “brand promise

Results

  • A formal growth-oriented social media strategy was crafted which integrated consumer-facing and business networking channels
  • Minimal, but with potential for growth
  • Presented before the board – approved and to be integrated with other marketing efforts
  • Appropriate follow up to be performed