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One Cause ConsultingCase StudiesCase Study # 2: Illinois Task Force

Case Study # 2: Illinois Task Force

ITFBackground

The Illinois Task Force on Social Innovation, Entrepreneurship & Enterprise was tasked by the Governor to work on efforts establishing Illinois as a thought leader in social entrepreneurship as an engine for economic development

  • Encompasses a wide range and variety of business types (social ventures, incubators, L3Cs, Benefit corporations) throughout the state
  • Brand promise of “Illinois on a Mission” – establishing a common voice and effort
  • Limited pool of volunteers, time limited (two years) and no budget

 

Insight/Action

A business-to-business (B2B) approach towards bringing a wide range of businesses, organizations, and advocates under one “digital” roof will provide greater opportunities to make a positive impact

  • Task Force efforts focused on select channels (Twitter, Facebook, Linked In Group) on engaging specific geographic areas, targeting local advocates and institutions
  • Chicago/Suburbs
  • Rockford
  • Metro East/St Louis
  • Urbana/Champaign
  • Springfield
  • Bloomington/Joliet
  • Carbondale/Southern Illinois
  • Curated unique content around key issues of interest (e.g. social impact bonds, L3C & Benefit Corporation structure)
  • Developed relationships with local eminents/organizations to increase range of evites for Task Force meetings
  • Utilized other services (like Storify) to assemble and create online archives of past meetings when appropriate

    Results

     

    • Attendance at Task Force meetings increased by 10 – 20% per meeting, and audience share increased by 30% over time
    • State legislature passed key initiatives advocated by the Task Force, including
    • Creation of formal L3C and Benefit (B) Corporation structures within the state
    • Adoption of social impact bonds as funding source for social entrepreneurship ventures
    • Current work on revamping current state laws governing co-op structures
    • Solidified and structuralized Task Force work, preparing for official “sunset” in August 2014